The Galley Club

Information

This article was written on 06 Feb 2013, and is filed under Events.

Anna Faherty: Shoot ‘em up!

Anna Faherty with some Angry BirdsWednesday 6 February 2013.

What ‘Angry Birds’ can teach publishers about developing on target digital products.

Four years ago Finnish mobile games developer Rovio was at rock bottom. Long development times and high overheads were pushing the organisation towards bankruptcy; 38 of the company’s 50-strong workforce were let go. Rovio’s next product not only just needed to sell, it needed to sell enough to save the company. The make-or-break game was ‘Angry Birds’, which became a global phenomenon and catapulted the once struggling company to a $100m revenue business.

What lessons can publishers learn from the development process and business decisions behind the most successful mobile game in history? And how will publishers need to change if they want to secure a similar level of digital success?

Anna Faherty is an experienced publisher and an award-winning lecturer and writer. She works on a range of print and digital media projects across the publishing, museum and learning sectors for clients such as OUP, Quercus, SAGE, Wiley-Blackwell, the National Maritime Museum, the V&A and the Royal Botanic Gardens, Kew.

Anna is currently working with two major publishers to develop bespoke training materials relating to innovation and digital publishing. She also teaches on the MA Publishing course at Kingston University, where she leads the Product Design and Editorial Management module.

2 Comments

  1. [...] publishers need to change if they want to secure a similar level of digital success? Find out at my talk at The Galley Club on Wednesday 6th February. By annafaherty|digital publishing|0 [...]

  2. Arjen Jansen
    February 7, 2013

    Check out Collins Big Cat apps. BETT Award 2013. From your lecture the key thing I take away is marketing and customer relations. You can have a great app but it is hard to get noticed on the app store.