The Galley Club


This article was written on 06 Nov 2018, and is filed under cultural impact, graphic design, typography, Uncategorized, Unforeseen.

Naomi Games: MAXIMUM MEANING, MINIMUM MEANS – the life and work of Abram Games

Abram Games and Tuesday, 6 November 2018.

The Water Rats, Grays Inn Road, Kings Cross.

Abram Games (1914-96) was one of the 20th century’s most innovative and important graphic designers. He produced some of Britain’s most enduring images, which are a now a fascinating record of social history. His career spanned 60 years during which he produced hundreds of posters as well as stamps for Britain, Jersey and Israel, book jackets and emblems, including those for the Festival of Britain (1951) and BBC Television (1953). Other clients included British Airways, Financial Times, Guinness, Shell and Transport for London.

m ag british rail

During World War II, Abram was uniquely appointed Official War Poster Designer. It was Games’s personal philosophy of ‘maximum meaning, minimum means’ that gave his works their distinctive conceptual and visual quality. games' posters

Naomi Games is the daughter of Abram Games. She grew up watching her father work in his studio in their family home and studied design at the London College of Printing, London. Following her father’s death in 1996 she completed his last commission. She is the author of several books for children and also several on her father. Naomi now runs and maintains Games’ considerable archive.

WSHer latest project has been “The Workes of William Shakespeare”, a flickbook by Abram Games which was intended to be part of a commission Abram worked on for Royal Shakespeare Company in 1975, when he produced his iconic poster constructed from the titles of all 37 of Shakespeare’s plays. As far as the family knew, that was the project. However, Naomi discovered the uncompleted flickbook in a drawer since her father’s death in 1996 and has lovingly brought it to fruition.

It has now been published by Pallas Athene.




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